New women’s clothes

Bold, colorful women’s clothing that has never once tried to be tasteful

Women’s clothing doesn’t have a color problem the way menswear does. It has a nerve problem. Rack after rack of beige, quiet luxury, the same nine tasteful pieces in the same seven neutrals — and a whole vocabulary built around making you look smaller. Flattering. Slimming. Elongating. Words for disappearing politely.

wild peach doesn’t do flattering. wild peach does noticeable.

Every design starts as art by Melbourne artist Bert Ernie — abstract paintings, vector work, bold color pushed well past the point where most designers get nervous and stop. Plenty of them run asymmetric on purpose. The print doesn’t sit neatly and mirror itself down your body; it climbs one side, breaks, and does something else entirely on the other. Nothing matches. Nothing lines up. That’s not a fault, it’s the whole idea — this is art, not wallpaper.

Then it goes on as an all-over print, seam to seam: high waisted leggings, plus size leggings, dresses, women’s t-shirts and one piece swimsuits. No discreet little motif on the hip. The whole garment is the artwork.

You already know what happens next, because it’s happened to you before. Somebody stops you on the street to ask where you got them. Made to order by Printful the moment you buy, so nothing sits in a warehouse and nothing goes to landfill unworn. Real art, on real clothes, for women who have never once wanted to blend in.