Wear whatever you like. Carry the art.
Not everyone is ready to wear an entire artwork. Fair enough. But here’s the thing nobody tells you — the loudest object you own isn’t a garment at all. It’s the bag. It’s on the hook in the café, at eye level on the tram, on the seat beside you at the airport. It goes to the shops, the gym, the beach and the office, and it gets seen by more people in a week than your best outfit sees in a year.
Large tote bags, weekender bags and backpacks — every one printed edge to edge with original art by Melbourne artist Bert Ernie. Bold color, asymmetric designs, nothing lining up and nothing behaving. No small logo. No tasteful trim. These aren’t bags with a print on them; the bag is the artwork, and it happens to hold your groceries.
Plain jeans and a black t-shirt plus one of these is a better-looking outfit than most people manage all year, and it takes no courage whatsoever. Start with the tote. Nobody starts with the tote and stops at the tote.
Made to order by Printful the moment you buy, so nothing sits in a warehouse and nothing goes to landfill unworn.
Real art. Carried everywhere. Impossible to miss..

